B&Q – Outdoor Living

Brief

Colin Holden Associates worked with agencies White Label and Red to devise a concept for displaying B&Q’s new Outdoor Living product launch to the press. We then worked as a team to construct and implement the resulting set.

Solution

A routed walk-through experience with four distinctive themed zones, each zone presenting a different aspect of the Outdoor Living range: Classic Country Garden, Contemporary Roof Terrace, Beach and Tuscan Garden. We created the four physical environments and worked with stylists, lighting and projection teams to achieve an exciting theatrical experience to engage the imagination and interest of visiting journalists.

Venue

The Old Truman Brewery, Brick Lane, London.

Result

“Colin Holden Associates are brilliant! I guess we should expand upon this although that really is the nub of it. They have a superb eye for detail and have become an utterly invaluable part of all our events. From concept through design right to production, they deliver impactful stand out projects from the small to the very large.”

Greg Saunders – Creative Director – White Label UK