Case Study 3 – The Body Shop
The Body Shop
To co-design, produce and install a set with the flexibility to be employed in a variety of formats and environments, to display the new products at a brand relaunch, conference and press events.
A modular set, usable in varying configurations according to the venue and type of event. Design and construction to be such that all components could be stored and reused to maximise flexible use and cost-effectiveness.
Initially used at the London Forum to introduce the new brand relaunch to the European, Middle East and Africa markets, it was then installed at the Body Shop headquarters in Littlehampton to present the range to all headquarters staff (approximately 700 people).
Subsequent applications were in a conference – style setting in Hanover, where it provided the backdrop for evening entertainment, with a live band and a Christmas presentation in addition to the more conventional conference activities.
In a smaller format, elements of the set were twice used at L’Oreal head office in Paris and at a press event in Madrid.